Sedentary Spiral Graphic

Client: Camino

Iconography and visual narrative showing the destructive effects of immobility in later life.

This graphic was developed for a mobility company  – the aim was to showcase the destructive effects of immobility in later life which was broken down into a ‘Sedentary Spiral’ composed of four stages. It was important to use iconography that was illustrative but not to lighthearted or ‘cartoony’ as the primary audience for the gtraphic would be people in the later stages of their lives.

Project Skills: Illustrator