EBPC Facebook Recruitment Campaign

Client: EBPC Healthcare

Interventions infographic – Using ‘Illustrated Joe’ to explain the process with sensitivity.

I was tasked with creating a series of job adverts for use on Facebook and other social media for an agency that specialises in recruitment within healthcare. The brief required adverts with spot illustration so they would stand out and also the inclusion of the extensive role requirements and preferred ‘skills’ in a reworked format that could be easily and quickly understood on social media posts.

I ended up creating the ‘Helping Heart’ character  and splitting the job data into role and required skills. The design and layout proved to be versatile and incredibly effective.

Project Skills: Illustrator

EBPC - Social Media Job Advert - Highlighting the Helping Heart Graphic
EBPC Ad Physicians Associate
EBPC Ad Care Co-ordinator
EBPC Ad Health and Wellbeing Coach