EBPC Helping Heart Facebook Campaign
Client: EBPC Healthcare
Using illustration for a recruitment campaign by EBPC, I created the 'Helping Heart' character as way to show case a medical worker in a variety of scenarios howcasing the tasks and duties that would be required in multiple roles.
I created the EBPC Helping Heart Facebook Campaign visuals for East Berkshire Primary Care.
Their recruitment drive needed a distinctive approach, so I used original spot illustrations instead of standard photographs to make the adverts truly stand out.
Central to the campaign was the Helping Heart character, a concept I developed to embody EBPC’s compassionate ethos and connect with potential candidates on a personal level. This character became the visual centrepiece of the recruitment Facebook posts, adding a human touch and ensuring the adverts resonated emotionally.
Recognising the fast-paced nature of social media I also decided to streamline the presentation of detailed job requirements and skillsets. By reformatting this information into concise, digestible formats, it ensured clarity and quick engagement with viewers.
The result was a versatile and highly effective campaign, with the EBPC Helping Heart Facebook character proving both memorable and impactful.
This project utilsed my expertise in combining simple, illustrative storytelling with functional design, as seen in my earlier Illustrated Joe campaign. Once again, thoughtful character design and innovative formatting delivered measurable success for my client.
Project Type: Infographics & Presentations, Social Media Posts
Project Skills: Illustrator
